Just Tweak your computer or Refresh it by deleting Temp files.
To Do This:
Press Windows Key+R
In Run Type %temp% and hit enter.
Delete all files from there.
Run Game.

If problem occured again check RAM and Gpu Compatability.

See if your Antivirus didn't delete the tools of install.exe
Turn Off antivirus and run install.exe again and install.

Update you gpu drivers or check the minimum requirements for that game.

Check the registry Settings.
Or download a crack.